9th ICOMBS 2022 invites research articles and case studies from academicians, policy makers, government officials, NGO professionals, research scholars and individuals interested in sharing their experiences and/or empirical work. The conference will cover the upcoming and important topics in the marketing 5.0. The following are the proposed themes for the conference that are in line but not necessarily limited to below-mentioned themes. The following is an indicative list of suggested sub-themes in which papers are most welcome. However, authors are free to correspond with the conference secretariat if they seek to present papers in areas other than those mentioned below but falling within overall conference theme.